Paul Crichton

Paul Crichton


Are you rolling out of a staff survey to analyse the impact of COVID-19? Have you considered how to action the data gathered in a meaningful way?

We have experienced change that before 2020, would have seemed unimaginable. As we start to pick apart what might happen next, effective communication has never been more important. This level of uncertainty is overwhelming and challenging.

In times of profound change, people need reassurance, support and interaction. Effectively supporting your workforce comes down to consistent and regular communications, but first you must listen to understand what matters to them.

Following lockdown, staff are returning to a new business landscape. Understanding the needs of staff will help in the big decisions ahead. Staff may have worries about a range of things: social distancing measures, public transport commuting, operating safely in a field-based or office environment and other issues you may not have considered.

Supporting your staff in the workplace is not only your responsibility as an employer, it’s your moral duty. You can hope that you get it right, or you can communicate with your workforce to find out what matters to them, deliver meaningful messages and monitor engagement by analysing what the data tells you. Now that businesses have dealt with the first crisis phase, it’s important that we move into the second recovery phase in a strategic way.

Commsbank, a communications and leadership development consultancy, has teamed up with Smithfield Performance, specialists in measuring employee behaviour and opinion, to launch CommsbankPulse.

CommsbankPulse is a staff engagement framework that checks the pulse of your workplace. Its data-rich survey highlights key areas of concern for staff and the accompanying report provides actionable communications support for leaders to engage their workforce.

CommsbankPulse informs communications with staff to ensure you are providing the information they desire, not what you think they need. The package includes:

  • Staff engagement survey powered by Smithfield Performance
  • Two-hour review session of survey results
  • Communications recommendations report based on your survey results
  • Engagement roadmap and toolkit to tailor your communications programme

To find out more about CommsbankPulse and how it can support your workforce, please go to: